Creating an advertisement: Further research

 Further research 

We normally talk about pills as the chemical agent behind sexual liberation. However, it had much more importance on the role of women in the society than we might think. It enabled women to take on professional identities, wait longer to become mothers, smaller families, along with others. Moreover, every new direction of the fertility industry – which, after the postponement of death, is the major focus of medical enquiry – can be attributed to this breakthrough.

Taking this into account, I didn't doubt that the product that I wanted to advertise was contraceptive pills. I used as inspiration a portuguese brand called "Control" who is known for its subtil and seductive humour. Beyond the unique touch to create awareness, the brand provides the responsible use of condoms.

Control Portugal Campaign

The slogan “E tu, comeste alguma obra de arte este fim de semana?” means “And you, have you eaten any artwork this weekend?” in english. It is a funny advertisement that was shared around social media like Instagram, Facebook and Whatsapp because of a subtil joke. And the brand has many others like this that are continuously shared and commented by everyone.

References:

The Guardian (30 october 2010), How the inventor of the pill changed the world for women [online] Available from:https://www.theguardian.com/lifeandstyle/2010/oct/30/carl-djerassi-inventor-of-contraceptive-pill

Super Brand, Control [online] Available from:https://superbrands.sapo.pt/2019/marcas/control